Outbound, one prospect at a time
You decide exactly who is worth a conversation. We research those people one at a time, write to them about what they actually said and did, and put the ones who engage on your calendar. You pay for meetings that happen - with people who match.
The decision you're actually making
Per quarter, fully loaded - salary, tools, and the management time to run them. Six to ten weeks to fill the role, another two to three months to ramp. Your first meeting arrives somewhere in month four.
First outreach within ten business days of signature - it's in the agreement. Conversations in week two, meetings from week three. Materially less than the hire, and you can stop at the end of any quarter without a severance conversation.
How it works
Not "mid-market fintech." A written specification: company criteria, person criteria, disqualifiers, and the edge cases nobody normally argues about until month two. You sign it. It becomes the definition of what we get paid for.
This session does as much for you as it does for us. Most teams arrive certain of who they're after and leave with something considerably sharper - and once it's written down, we're both aiming at the same thing.
We read what that specific person has said and done, then write to them about it. No merge fields, no list blast, nothing goes out that we wouldn't sign our own name to. It's slower per prospect, and that is the entire reason it works.
With a brief on each one twenty-four hours ahead - who they are, what they said, what they'll likely ask. Plus a same-day heads-up on anything that can't wait, and a monthly report you can forward without editing.
Why this is different
Verbatim, in the report - along with the replies we got, including the ones that don't flatter us. Ask anyone else you're talking to whether they'll show you their copy. The answer tells you what they're doing.
If someone outside it asks for a meeting, we don't book it and we don't bill you for it - we tell you about it and you can overrule us. That's an unusual amount of discipline to accept, and it's why our meeting counts are lower and better than what you'll be quoted elsewhere.
It also means changing it isn't free. A meaningful change to the specification means rebuilding the target list, the research and the messaging from the ground up, so it's charged at 75% of the original build fee. Small refinements as we learn are part of the work and cost nothing.
Segments we killed and why. Messages we retired. Commitments we missed. A vendor who only ever reports good news is a vendor you will fire in month four.
What arrives, and when
A meeting booked, a reply from someone who matters, anything touching pricing or security. Two lines. Never saved up for the report.
Half a page on who you're about to meet - who they are, what they said to us in their own words, and what they're likely to ask.
What happened, what we changed, what we need from you - capped at three asks, each with a default so you're never the bottleneck.
What we've learned about your market, which segments we killed, the objections that keep recurring, and a paragraph you can paste into a board update.
Fit
Next step
Come with your five dream accounts. We'll come with real people at those companies and the actual messages we'd send them - so you can judge the work rather than the pitch. If it looks like a fit, we'll map your ICP properly and come back with numbers.
We take on two new clients a quarter.